Hour Detroit Magazine – May 2006

Bright Ideas

April and Steve McCrumb’s catching fireflies is creating a buzz in Rochester

Remember that feeling of wonder gazing at fireflies peppering a summer night’s sky?  April and Steve McCrumb have long captured it with their whimsical gift gallery in Berkley, catching fireflies, and now they’re turning it loose in Rochester, with a just-opened second location in the old train depot.

"People like it because it’s like an art fair in a store," says April, who opened the Berkley store a little over five years ago to help support her burgeoning career as a paper artist (that business has also blossomed into a company called a.i. paper design).  But the store, filled with unique items from local and national artists, took on a life of its own and proved so popular the second location made business sense.

For those searching for one-of-a-kind gifts, catching fireflies is a savior.  The cheery store is filled with everything from notecards to necklaces.  Says April: "When I created the store, I wanted anybody, from any kind of background, to feel comfortable and to leave with something unique." 

-Christy Breithaupt