Category Archives: in the news

Oakland Press Feature 4.26.16

Oakland Press Feature 4.26.16
Beverly Hills artist builds handcrafts stores one step at a time April McCrumb is the owner of the Yellow Door Art Market in Berkley, which showcases more than 70 local artists and their handmade goods. photo David Brown   When April McCrumb, a special education teacher from Beverly Hills, was taking down colorful bulletin board paper in her classroom one day, she decided not to throw away the scraps but recycle them instead.   When she .

Rochester Post Feature 3.29.16

Rochester Post Feature 3.29.16
Catching Fireflies to spread smiles on April Fools’ Day Mary Beth Almond ROCHESTER — While many across the country play practical jokes on friends and loved ones for April Fools’ Day, a local store will be focusing on spreading a little cheer.   April McCrumb — who owns and operates Catching Fireflies, a gift shop with locations in Rochester, Berkley and Ann Arbor — said she was inspired to spread a little silliness this .

Smart Retailer Magazine February 2016

Smart Retailer Magazine February 2016
Retailer Spotlight by Jennifer Raines   From Michigan-made handcrafts to colorful printed scarves to kitchen tools, Catching Fireflies sells a range of whimsical items for customers of all ages. With the tagline “making days brighter”, the store creates an atmosphere that’s welcoming, artful, happy, and inspiring.   Owners April and Steve McCrumb began selling their own handmade paper goods at the Ann Arbor Art Fair many years ago. Today, they own Catching Fireflies stores .

Rochester Post Feature 2.5.15

Rochester Post Feature 2.5.15
Cupid Call to spread cheer with surprise valentines – Mary Beth Almond Valentine’s Day is arguably one of the most romantic days of the year, often leaving those without a significant other cursing everything related to the holiday.  But for the past two years, April McCrumb – who owns and operates Catching Fireflies, a gift shop with locations in Rochester, Berkley and Ann Arbor – has been making Valentine’s Day about more than just .

c and g news feature 10.23.14

c and g news feature 10.23.14
Local business using Loops of Love to raise money, awareness for breast cancer By Joshua Gordon BERKLEY — Through family and friends, April McCrumb knows three people who have had to deal with breast cancer in one way or another. October is Breast Cancer Awareness Month, and the outreach spans fundraisers all over the country. But McCrumb is trying to reach out to the local men and women dealing with breast cancer by offering .

2014 REA Award Winner!

2014 REA Award Winner!
Our Cupid Call campaign we launched last January started out as a little idea, but turned into a BIG blessing for all parties involved.  Word spread about it like wildfire so we thought it was a perfect marketing acheivemnet project to enter for the Gifts and Dec annual Retail Excellence Awards.  We were thrilled to be selected as a finalist which means we get a lovely write up in their magazine. In addition to .

celebrating best of detroit

celebrating best of detroit
We are honored to have been voted Best Gift Shop for 8 years in a row by the hip & happening HOUR Detroit Magazine. A BIG THANK YOU to our firefly fans for supporting our shops over the years and allowing us to make your days brighter.  Without faithful fans like you, we wouldn’t exist so the real award really goes to you! One tradition we’ve started to celebrate our win is creating a dress .

cupid call press

cupid call press
WOW~ We cannot thank our local journalists and bloggers enough for helping us get the word out about our cupid calls! Because of you we have received well over 400 heart-warming and heart-breaking stories of people in our community that could really use a ray of sunshine delivered to their door.  We are truly humbled to have the opportunity to send these surprise smiles next week (and have a feeling we might need to .