cupid call love

cupid call love
It’s been a couple weeks since we sent out a load of love to deserving souls and I must say we’re tickled pink to hear some of the stories about our surprise packages.  We originally planned on sending 100 packages, but due to the volume of nominees we ended up wrapping up around 180 cupid calls. We’d like to express our thanks to all the journalists who help spread the word, the nominators for .

cupid call press

cupid call press
WOW~ We cannot thank our local journalists and bloggers enough for helping us get the word out about our cupid calls! Because of you we have received well over 400 heart-warming and heart-breaking stories of people in our community that could really use a ray of sunshine delivered to their door.  We are truly humbled to have the opportunity to send these surprise smiles next week (and have a feeling we might need to .

fox 2 cupid call segment 1-28-14

fox 2 cupid call segment 1-28-14
A BIG thank you to Fox 2 for having us on to talk about our Cupid Calls and Valentine Goodies! Here’s a replay of April chatting with Deena Centofanti… Fox 2 News Headlines Some of the goodies talked about included seeds of happiness, custom photo frames and photo blocks, husband & wife trivia books, cellar door soap, 52 ways to stay in love forever, hand warmer mugs, shower bursts and kissing salt & pepper .

cupid calling

cupid calling
I’m sure I’ve mentioned this before but Valentine’s Day is one of my favorite  holidays.  Not because I like roses, fancy restaurants or chocolate (well, I do like chocolate) but because I like to surprise some of my girlfriends by sending them little treats in the mail.  I like to look at February 14th as an opportunity to bring a bit of color and joy into those grey cold days of February… because who .

wanna help us play cupid?

wanna help us play cupid?
It’s that time of year again where we like to share some love by giving Valentine cards to the kids at The Children’s Hospital of Michigan.  So we invite you to put your crafty hat on & whip up some sweet sentiments for kids who could use a smile on February 14th. Here’s a few clever card ideas we found that were TOADally awesome… Print these quirky cards at Crap I Made Buy a .

Rochester Post Feature 2.5.15

Rochester Post Feature 2.5.15
Cupid Call to spread cheer with surprise valentines – Mary Beth Almond Valentine’s Day is arguably one of the most romantic days of the year, often leaving those without a significant other cursing everything related to the holiday.  But for the past two years, April McCrumb – who owns and operates Catching Fireflies, a gift shop with locations in Rochester, Berkley and Ann Arbor – has been making Valentine’s Day about more than just .

making 2014 brighter

making 2014 brighter
Now that we’re one week into the new year, there are loads of tips, ideas and solutions on how to make it better.  We are in that mode too but before we cruise full speed into planning and preparing for a fabulous 2015,  we want to take a moment to look back and celebrate the days we made brighter in 2014. Remember that $63 shopping spree you signed up for at our stores?  This is one .

2014 REA Award Winner!

2014 REA Award Winner!
Our Cupid Call campaign we launched last January started out as a little idea, but turned into a BIG blessing for all parties involved.  Word spread about it like wildfire so we thought it was a perfect marketing acheivemnet project to enter for the Gifts and Dec annual Retail Excellence Awards.  We were thrilled to be selected as a finalist which means we get a lovely write up in their magazine. In addition to .

delightfully dressed delivery divas

delightfully dressed delivery divas
The cupid calls have been rolling in so we had to get our window gals ready to do some serious deliveries next month! Luckily our Finnish daughter, Iitu can transform plastic tablecloths, tissue and tulle into fanciful frocks that are cupid approved. Add some flying love letters… some pretty priority mail boxes… and voila ~ window number one is done! Now for a quick break to pet Piper, our super soft unamused shop cat .

Woodward Talk Feature 1.27.10

Woodward Talk Feature 1.27.10
Some Love for the Seniors Gift shop asks residents to create valentines for assisted living homes By Jeremy Selweski   Photo by Edward Osinski This Valentine’s Day, Berkley gift shop Catching Fireflies is asking residents to create handmade valentines for local seniors, owner April McCrumb, seen here, will be accepting donations through Feb. 11. BERKLEY — With Valentine’s Day fast approaching, Berkley gift shop Catching Fireflies is asking the community to create handmade valentines .