Category Archives: in the news

signature 48309 magazine – holiday 2006

signature 48309 magazine – holiday 2006
April McCrumb’s whimsical gift gallery, Catching Fireflies (she opened her Rochester store last April and a Berkley location in 2000), features an eclectic mix of artsy trinkets and one-of-a-kind finds. McCrumb’s home in Beverly Hills is, not surprisingly, much the same. “I’ve loved making art ever since I was a child,” the self-taught artist says. And through trading her work with other artists, she has amassed a unique contemporary folk art collection. In her .

Detroit Home – Nov/Dec 2006

Detroit Home – Nov/Dec 2006
The quirky creations and cheerful displays at catching fireflies never disappoint.  Snag some miniature beaded wreaths, ice kabob drink molds and cool shooters by Fred, along with Aunt Sadie’s holiday candles in sentimental winter scents such as gingerbread, candy cane and bayberry. Other items pictured in the photo include the dvd fireplace and wine tasting kit.

Best of Berkley 2006

Best of Berkley 2006
Recently the Berkley Beautification Committee conducted a poll where the residents of Berkley voted on the best things in their city.  I’m happy to announce that catching fireflies won in three different categories: the best place to shop, the most unique shop and the best window displays! Thank you Berkley residents for thinking so highly of us and supporting our little gift gallery for the past six years. You are an important part of .

Daily Tribune Best of Detroit 2006

Daily Tribune Best of Detroit 2006
I am happy to announce that the Daily Tribune Readers voted us Second Best Place To Buy Gifts in metro Detroit. We were second only to Somerset Mall and considering that is the premier mall in the whole state of Michigan, that ain’t too bad!

Daily Tribune – 6.11.06

Daily Tribune – 6.11.06
Show off your furry friends Support animal fund-raiser April Sytsma of Catching Fireflies in downtown Berkley poses with her cat Tuesday and dog Samson just in time for a unique fund-raiser benefiting the Michigan Humane Society. BERKLEY — So you think yours is the most character-filled pooch or kitty in metro Detroit? Here’s your chance to prove it. Catching Fireflies in downtown Berkley is offering its first Pampered Pet Photo Contest to let proud .

Hour Detroit Magazine – May 2006

Hour Detroit Magazine – May 2006
Bright Ideas April and Steve McCrumb’s catching fireflies is creating a buzz in Rochester Remember that feeling of wonder gazing at fireflies peppering a summer night’s sky?  April and Steve McCrumb have long captured it with their whimsical gift gallery in Berkley, catching fireflies, and now they’re turning it loose in Rochester, with a just-opened second location in the old train depot. "People like it because it’s like an art fair in a store," .

Oakland Press – 4.17.06

Oakland Press – 4.17.06
  Owner fulfills hobby by ‘catching fireflies’ Arts, crafts business opens second store in Rochester After graduating with a teaching degree from college, April Sytsma took a year off before getting a job. She paid the bills by selling arts and crafts at shows around Michigan. Little did she know her hobby would become a full-time career. She never even interviewed for a teaching job. "I would never have dreamed that I would be .

Observer & Eccentric – 4.6.06

Observer & Eccentric – 4.6.06
Quirky store settles into Rochestercatching fireflies filled with unusual items April Sytsma laughs through her work day. She can’t help it. She’s surrounded by some of the quirkiest, most whimsical and downright comical wares ever amassed under one downtown Rochester roof. "This is something that will be here for the season. It’s a quirky frog prince dip bowl," says Sytsma, 31, giggling as she pulls off a ceramic amphibian leg to reveal a cheese .

Woman’s World – 4.18.06

Woman’s World – 4.18.06
I started getting catalog requests that mentioned they saw us in Woman’s World so I ran out to our local grocery store and snagged one right away.  What a nice surprise feature.  It helped us sell a boat load of these cute characters!